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1. Not doing homework and going after the easiest category like stud earrings. Some valuable tools for beginner Jungle Scout and Helium10. 2. Not Investing in Proper Images - Lifestyle images and lifestyle videos. Good Images/Video company 3. Not Creating organic first listings. Check your nearest competitor and do better than that, check negative reviews, and make sure you don't make the same mistakes. 4. Not Having a proper advertising budget. Without at least $200 per day for 10 - 20 products on average, you do not have a chance. 5. Trying to do target many categories at the same time. To get some traction in Amazon, you need an average of 3 to 6 months. If you target more categories with a limited advertising budget will decrease your chances to succeed. 6. Not starting with FBA and running out of stock.FBA is a must. 7. Bad customers support service. Not replying to customers' requests in 1 h or less is not an option. 8. Underestimated the Capital Required. If you start with rings, you will need at least quantity 2 for each size. Since Covid started, most jewelry companies began to focus on having online presents as extra revenue channels. However, the jewelry market on Amazon is very competitive and gets harder every year to enter it; if you do not have time to do it right, try to hire an agency that can do that for you so you can focus on doing what you know best. Sources: Data.

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