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Top reasons for returns , Refunds by form , Logistics carriers and label costs

Top reasons for returns , Refunds by form , Logistics carriers and label costs


Top reasons for returns:


Size too small: 30%


Size too large: 22%


Changed my mind: 12%


Style: 8%


Not as described: 5%


Defective: 5%


Other or not specified: 18%


Refunds by form:


Payment method: 64%


Exchanges: 18%


Gift card: 18%


Logistics carriers and label costs


Leading carriers: USPS (81%), UPS (11%), and FedEx (6%) FCM is top mail class (47%) and PM (33%) is second Effective average cost of a label is around $6.75 Return Magic surveyed 1,000 businesses in multiple industries and compiled data from over 800,000 Shopify customers. Consumer preference-based return reasons (e.g., size, fit, style, etc.) tend to drive around 72% of all returns in fashion product categories. Non-preference-based reasons (e.g., defective) and “not as described” account for 10% in total.





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